"The deadlines were very tight, but the Louvre was quickly convinced because the synopsis showed a real attachment to the museum and its beloved artworks. "During their last visit in May 2018, they explained their idea of filming," the Louvre added. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright. In a statement, the museum said Beyoncé and Jay Z had visited the Louvre four times in the last 10 years. "And they're recognizing their history and how far they've been able to come despite all the oppression that they've faced historically and currently, which I think they speak a lot to in the video." "They're relating it back to art history, back to those pieces, and showing that 'Look, we are here, this is our presence, this is our history,' and they're recognizing the facts that this is how black individuals have often been portrayed in the history of art," Herrera continued. "So to retake that space, they're presenting black bodies and black art and they're bringing popular culture which is often looked down on by academics and showing them this is real art, this is the current art," she said. The protests had caused the museum to close on one Saturday only, it said.Herrera said that the music video is especially powerful because "most representations of people of color has been portraying them as exotic or as less than human." The museum said the gilets jaunes anti-government demonstrations in central Paris in late November and December had not affected visitor numbers. The six-minute-plus film features the couple roaming the rooms of the Parisian art museum, dressed in pieces from the biggest names in fashion, picked by the couple’s. The museum also said the rise in visitors had been helped by the vast refurbishment of the entry and ticket office, funded in part through agreement with the Abu Dhabi branch, as well as online ticket sales that had reduced waiting times. It’s in the heart of the Muse du Louvre that Beyonc and Jay-Z filmed Apeshit, their latest video, which they released under their surname The Carters. This year’s unprecedented Leonardo da Vinci exhibition – part of a Europe-wide commemoration of the 500th anniversary of the Renaissance master’s death – is expected to attract large numbers. The museum’s success in 2018 was also helped by major exhibitions, in particular a spectacular retrospective of the 19th century artist Eugène Delacroix. This year the museum is hoping to bring in more young visitors by adding free night-time visits on the first Saturday of the month. Over two consecutive nights in May, The Carters (Beyonc and her husband Jay-Z) secretly headed to the Louvre Museum in Paris with a small dance troupe and minimal camera crew. Beyoncé has made highly selective corporeal and cultural choices in order to deliver a powerful message about her own hard-won and well-deserved place and power in the world. “The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year.” Beyonc and Jay-Z pictured beside Leonardo da Vinci's Mona Lisa during production of their 35mm music video 'Apeshit.' Photo by Robin Harper. Our argument is threefold: (1) the aesthetics of the APESHIT music video builds on and contributes to the Afrosurrealist artistic tradition, engaging with contemporary Blackness via the strange and absurd (2) the music video itself creates performance art that intervenes in and extends beyond the Louvre and audiovisually re-curates its. Beyoncé and Jay-Z, ‘Apeshit’, 2018, film still. Beyonce and JAY-Z fans have had quite the whirlwind couple of days since the dropping a surprise duo album Everything Is Love on June 16. “It’s clear that 2018 was a remarkable year for the international reputation of the Louvre,” the museum’s director, Jean-Luc Martinez, told French radio. All the Art in Beyonce & JAY-Z’s ‘Apeshit’ Music Video. It led the museum to create a special visitor guide based on the video, which was a success and gave the permanent collection what one museum worker called the feeling of a “cool brand”. « Il est créatif et n’a juste peur de rien. The video, viewed more than 150m times online, was seen as an important comment on the representation of power in art, and on race and colonialism, as well as being a conversation starter for young visitors. On a fait The Harder They Fall ensemble et il y a encore plusieurs projets sur lesquels on va travailler », a continué Jay-Z. View image in fullscreen A still from the video for Apeshit, featuring the Consecration of the Emperor Napoleon and the Coronation of Empress Joséphine (1804), by Jacques-Louis David.
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